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AI is being hyped as the magic tool to give small and medium size businesses a lift when it comes to competing with others, but a recent study of 750 SMBs suggests otherwise. Could it come down to ...

With "F1: The Movie," Apple’s Original Films unit scored its first big commercial hit as a theatrical film producer -- pulling in $55 million domestically and $88.4 million internationally, per IMDb’s ...

Lucy McLellan's last day at Stellantis is July 11. She joins T-Mobile as chief brand and communications officer.

DM9 Withdrew Its Grand Prix Winning Entry for appliance maker Consul and submissions for two other campaigns following an ...

Among the activations promoting the movie sequel: "Happy Gilmore"-themed cups, a sweepstakes, and an immersive digital ...

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Gen Z appears caught somewhere between optimism and anxiety, favoring indulgence, spontaneity and self-care as coping mechanisms.

That is, get an AI agent, which creates massive efficiency for the foundation of advertising. But where does its role begin -- and end?

Offerwall, a monetization tool for publishers and developers in Google Ad Manager, rolled out Thursday in general ...

McDonald's is jumping on the mini trend of recreating branded products as miniature plastic collectible toys with its latest ...

The "Itchy Bear Season/Big Bear Itch Off" includes paid as well as organic social from the brand and influencers.