Concept Development vs Product Development (The New Coke Case)
0:41
YouTubeRyan Holmes
Concept Development vs Product Development (The New Coke Case)
Most businesses jump straight into product development. But successful brands start with concept development first. In this video, you'll learn the difference between concept development and product development through one of the most famous marketing failures in history: New Coke. Although Coca-Cola conducted over 200,000 taste tests, they ...
97 views1 month ago
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