Why White Castle, America's oldest hamburger chain, stayed small
18:06
CNBCMarilyn Haigh,Dymond Green
Why White Castle, America's oldest hamburger chain, stayed small
White Castle is a fast-food chain with a small footprint in the Midwest and Northeast. It's famous for its small, cheap hamburger sliders. It's widely considered to be the first hamburger fast-food chain in the United States. Almost a century later, White Castle isn't nearly as big as its rivals. Here's a look at why.
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