The Truth About "You're Too Expensive"
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YouTubeJason Forrest
The Truth About "You're Too Expensive"
When buyers say "you're too expensive" they're not talking about money. Most salespeople hear that objection and immediately start defending, discounting, and comparing. That's the wrong move entirely. The real skill in sales isn't having the right answer. It's speaking the right language. "You're too expensive" actually means: make me feel ...
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“You’re too expensive” is the easiest objection to close (if you say this) 👇 Most salespeople panic and immediately defend their price or offer a discount. Both kill the deal. Here’s the 4-step framework that actually closes: 🎯 Step 1: Remove their defense mechanism Say: “You’re right, it is expensive.” This disarms them instantly. They expect you to argue. When you don’t, their guard drops and real conversation begins. 🎯 Step 2: Clarify what “expensive” actually means Ask: “When you say expe
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