Video 628 World’s Largest Alcohol Distributor Freezes 2 US Whiskey Brands In $625M Targeted Shutdown. Diageo is a spirits powerhouse (Johnnie Walker, Smirnoff, Guinness, etc.) with products sold in “more than 180 countries”. In late 2022 it paid about $100 million for Balcones Distilling (Waco, Texas), betting on U.S. single malt’s boom. As Diageo’s North America chief praised Balcones as “true innovators and pioneers…world-class whiskies”, the investment appeared timely — until today’s demand c
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Video 628 World’s Largest Alcohol Distributor Freezes 2 US Whiskey …
18.2K views7 months ago
FacebookMatt Rieck
Diageo, the maker of Johnnie Walker whisky and Guinness beer, launched a plan to save $500 million by 2028 after years of sales declines and lowered the expected hit from US tariffs after Washington held off threats of higher duties, for now https://reut.rs/3HeO3oh | Reuters
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