Etsy vs Shopify — What’s actually better in 2025? If you’re stuck choosing between Etsy and Shopify, here’s a quick breakdown to help you decide: 🛒 Shopify gives you full control, powerful branding, and long-term scalability — but you’ll need to bring your own traffic. 🧶 Etsy gives you instant access to built-in traffic, making it easier to get your first sale — but with limits on branding and margins. Let’s compare: ✅ Shopify: – Build your store from scratch – Drive your own traffic (ads, SEO